Get In The Bathtub, Dude: An Advertising Field Guide to Men

179b653565641b1dee73ecbdf6a7a69fThe time is upon us once again. People are sporting garish color combinations, insisting their friends eat chip-and-bean casserole concoctions, and complaining at every Saturday wedding they attend. It’s football season, kittens!

Usually, I’m not much of a football fan. I enjoy watching the actual game well enough, but take umbrage with so many aspects of it—hyper-masculinity, health dangers, its effect on education, and those wretched pink Lady ___insert appropriately intimidating mascot__ Fan! t-shirts—that it’s hard to give more than a rousing “Woohoo!” when that College Team I Follow wins. Thanks to living with a man whose school is doing particularly well this year, however, I’m watching a lot more football. And, as a result, football commercials.

Y’all, these commercials have totally opened my eyes. Back before Professor McGregor, I semi-longed to understand the proverbial menfolk. My mind told me they were just the same as me—regular people, with the added bonus of a penis—but friends told me they were mysterious creatures, mystifying in their ways and hairiness. It turns out, all we needed to do was watch more ESPN to discover the truth.  There are lessons to be learned, in between those brief periods of programming you actually want to watch. Sports advertising understands men and gives the rest of us handy man-dealing tips.

Truth #1: Men love to take baths, especially with wolf soap. I would never have known this from living with my teenage brother, but men really love being clean. Just when you think a man wants some sexy time with his lady love – boom! – he suggests bathing instead. And not bathing-together-in-a-sexy-way either, but side by side, each person with their own bathtub. Men cannot share tubs with you! They want to enjoy the warm water and romantic sunset in their own watery space! The only creatures a man wants to bathe with are wolves and eagles, who lend their essences to man soap. I always thought Professor McGregor’s showery scent was something with sandalwood or cedar, but these commercials are pretty insistent that he bathe alone in animal extracts.

Truth #2: Low Testosterone is an epidemic that must be solved. Everyone knows that the most important part of being a man is having a vigorous man member, which rouses quickly at the slightest hint of a womanly presence. But when men age, their testosterone levels naturally decrease, apparently making it really hard to do the one thing men are supposed to do all the time! Judging by the amount of commercials, low testosterone is reaching epidemic proportions in America. Sure, your husband tells you that he doesn’t want to canoodle, because he has the flu, but that is really the fever of low testosterone. A man who cannot canoodle is no man at all! We must save the canoodling man bits people! Who wants to plan a benefit walk/run for canoodling with me?

Truth #3: Men hate cooking, but love cheese. When men get together, they don’t want to make things. That’s crazy talk! Men don’t cook, they grunt and swear and worry about their fantasy football stats. To keep up their energy, however, they need to eat. That’s where cheese comes in. If you’re hosting a man party, it will only be a hit if you buy fast food covered in dairy product. Chicken tenders + CHEDDER! Pizza + FOUR CHEESES! Tacos + CHEESEY SAUCE CHEESE BYPRODUCT! These are man foods. Leave the expertly barbecued pork loin at home, Harold, unless you want all the other men to mock you.

72a16f1bdb1b793426a0cb0464eeeb0dTruth #4: Men are powerless, when presented with breasts.  All my adult life, I’ve had the power to rule menfolk and I didn’t even know it. When presented with breasts, men forget how to properly function as human beings. They crash cars, spill soup, and embarrass themselves in front of their friends, by following woman orders. This apparently, includes gay men, since I’ve never seen a sports commercial featuring a man distracted by great man shoulders. Surely, ESPN wouldn’t assume gay men don’t like sports and, thus, don’t need targeted advertising. Obviously, there’s just some sort of natural kryptonite reflex built into men, when it comes to breasts.

When Professor McGregor comes home tonight, I’m going to try out all these new, amazing lessons I’ve learned from sports advertising. Sure, he said he wanted to come home, make bison steaks and Brussels sprouts, then watch Much Ado About Nothing, but he’s a man! I suppose I’ll throw all those vegetables away, order a pizza loaded with four pounds of cheese, give him a blood test to diagnose his current testosterone levels, and force him into the bathtub instead. Thanks, ESPN!

– Grace

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5 thoughts on “Get In The Bathtub, Dude: An Advertising Field Guide to Men

  1. I have often wondered why I like to hang around women and yeah take baths with them. Well maybe you have uncovered the reason that I really am a wolf in man’s clothing. Great and funny post.

  2. On point #2, I read an interesting article illustrating the lack of his canoodling being in direct proportion to the sagging of her booblings.

    On point #4, it is also conclusively proven men prefer the rumps over the higher bumps.

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